Web Directories UK submission and the importance of advertorials in SEO
There has been a lot of speculation in recent years about the continued validity of web directories UK and whether they still have a place in search engine optimization. A directory is a hierarchical list of links commonly grouped into logical categories. In the early days of the Internet and search engines the number of sites linking to a particular site was used as the main factor in determining the value of a website. This lead to the creation of link farms which were basically no more that sites that just contained pages of links, similar to directories.
Most modern search engines now instantly recognize link farms and penalize or ignore them from search engine listings. Many people still find web directories UK a useful resource when looking for things on the Internet although with the arrival of social bookmarking sites they have stiff competition. A well maintained directory can not only be useful resource for any site visitor but also provide valuable inbound links to a site.
What is a good directory? To determine whether it is worthwhile submitting to a directory it is probably worth asking yourself whether whether in the absence of a search engine you would personally use that directory? If the directory is full of broken links or irrelevant or poorly written content then it is unlikely to be worthwhile. The good folk at Google sometime manually adjust their index to remove or lower the value of anything that appears to be a ‘spammy' directory.
There is a lot of debate over paid and free directories and their value as a web-resource. Both types of directory should have equal value in the face of a search engine however paid web directories UK tend to be better maintained as they usually have a team of moderators checking each submissions. Free directories generally depend upon volunteers which lead to people playing the system to allow their own links to be submitted to the directory.
Something that is often overlooked is that these web directories UK may capture traffic for keywords and phrases that hadn't been previously considered. Since the indexes in these sites are generally fairly small the chances of a visitor to the directory reaching your site is fairly high. Page rank is still valid for Google at the moment, although it seems to have less value now, and is an important aspect in deciding which category your site should reside in a directory. Although submitting to all the various directories can seem like a momentous task it is unfortunately still valid in order to get anywhere near the first few pages in the search engine results.